Bloodline is in everybody’s vocabulary, everybody has a bloodline. If you come from a line of deer hunters, archery hunters, gun hunters, whatever it may be, it’s in your bloodline. Think about it. Who taught you to hunt, Bruce? Who took you on your first outdoor experience? That’s the message we’re sending. It’s important to pass on our heritage of whitetail hunting, turkey hunting, whatever it may be, fishing. Your outdoor experience. And that’s what we’re trying to do is motivate people to get more active in the outdoors.