Marketing #7 - Influencer Marketing & FRED

The term “influencer marketing” is on the lips of many business and nonprofit executives. The social media giant Instagram, for example, hosts famous people who reportedly have over 300 million followers! So, what’s your workplace doing with celebrity or social media influencers and the helpful FRED principle? And just what’s your church doing with its influencer strategy as directed by the Word of God? Join Kevin for a fascinating unfolding of influencer marketing!  // Download this episode's Application & Action questions and PDF transcript at whitestone.org.