Marketing #16 - Supercharged Mass Customization

Are you familiar with mass customization? That is a process and practice that not everybody has knowingly heard of…but that virtually everyone in a place like America has participated in—and happily so! How does Amazon—a current poster child for successful mass customization—pull this off? And how does God manifest this in much grander fashion? Join Kevin as we take a fun dive into the amazing world of mass customization!  // Download this episode's Application & Action questions and PDF transcript at whitestone.org.