Sip & Tell with Jed Lirette

In a tucked-away cabin during Sturgis, Mark sits down with Jed Lirette, Senior Brand Ambassador and Master Taster at Jack Daniel’s, to talk whiskey, travel, and what it’s really like to taste for one of the most famous distilleries in the world. From school field trips to the Lynchburg distillery to the surprising first sip of Jack’s new Blackberry flavor, Jed shares stories packed with authenticity, passion, and a little Tennessee grit.

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