The Art of Selling a Feeling: The Rise of Consumer Goods Marketing

Today, we’re diving into how brands have nailed the art of selling feelings instead of just products. Using Graza olive oil and Liquid Death as examples, we’ll explore how simple items have been turned into cultural icons by tapping into our emotions and sense of identity. We’ll break down the psychology behind this marketing shift, trace how it evolved from basic ads to emotional storytelling, and explore where it’s headed next. Whether you’re a marketer, an entrepreneur, or just curious about why certain brands resonate so much, this episode unpacks emotional marketing and what it means for us as consumers.

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