How Duolingo Flipped Brand Marketing Upside Down

Duolingo isn’t just a language-learning app—it’s a branding masterclass wrapped in viral marketing, gamification, and a sassy green owl that refuses to be ignored. From hilarious TikToks to ruthless push notifications, Duolingo has cracked the code on keeping people obsessed. But what makes their strategy so powerful? And what can other brands learn from their genius approach? Let’s break down how Duolingo turned education into entertainment, built an unshakable brand identity, and proved that marketing is just another language—one they’re completely fluent in.

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