#30 Trailblazer, Susan Faust: Culture-First Approach Drives Sales Transformation At Siemens Digital Industries Software in DE

Key Insights We Touch Upon In This Conversation:

1. SaaS companies need sales skills along the entire customer journey to manage digital touch points on social media to building long lasting relationships to retain customers. Susan shares how Siemens DI SW built a sales hub to manage all touch points.

2. Change happens when leaders understand what market challenges sales faces. Susan built connections and dialogue between the sales organization and leadership with reverse mentoring. This helped leadership understand and support the sales hub's evolution by addressing frontline workers' real challenges instead of just creating awareness presentations around their meta-level WHY.

3. Transforming a traditional sales organization into a sales hub that covers the customer journey requires collaboration among the different sales roles, which requires a focus on designing team culture, first. 

4. The future of sales lies in automation. And the question becomes: Can you shift  sales people out of a fear of job loss and enroll them into a future where they can seize more opportunities as automation frees up their schedules?

Connect with us:

 Susan on Linkedin

Me, Helena, on Linkedin or Instagram , or visit my website for more inspiring change stories

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