#2 Product Co-creation and Culture Transformation in B2B with Irina Koitz

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Connect with my dear guest Irina Koitz at https://www.linkedin.com/in/irinakoitz/

About the episode:

Irina started with a vision. She wanted to build a smart product to improve customer decision-making, and she wanted to co-create it. Her vision was as new to the market as it was to the organization. Under her leadership today, the global data analytics team is developing the intelligence to deliver smart buildings. Find out how she learned to navigate change while co-creating the first smart product, and how she leads and motivates a global team building the company’s future data analytics competencies. 

Key take-aways:

• Cultivate authentic leadership to push an organization outside its comfort zone
• B2B co-creation Starts with sales buy-in and selecting the right customers
• Include your customers into your R&D iteration cycles
• Foster courage with belief in yourself and your idea  when you face resistance
• Navigate politics with authentic leadership to push an organization outside its comfort zone

Listen on to find out more!

Cheers,

Helena

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