Your Music and People: creative and considerate fame Audiobook by Derek Sivers

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ID: 589066
Title: Your Music and People: creative and considerate fame
Author: Derek Sivers
Narrator: Derek Sivers, Naina Kader
Format: Unabridged
Length: 02:32:39
Language: English
Release date: 06-18-20
Publisher: Findaway Voices
Genres: Non-Fiction, Art & Music

Summary:
Every creator has the same problems with marketing.
- How do youcall attentionto your work?
- How do you get your creations into peoplesminds and hearts?
- How do you get fans totell their friends?
- How do youcharge moneyfor your labor of love?
- How do you get themediatohelp?
Derek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions.
Your Music and People shares a successful philosophy ofgetting your work to the world by being creative, considerate, resourceful, and connected.
Its not just for musicians.Though it uses music as the example, it is meant for any creator trying to reach people. Early readers called it one of the best books ever written on business marketing.
Example points include:
- Business isjust as creativeas music.
- Marketing is anextension of your art.
- Marketing meansbeing considerate.Focus on others.
- Being weird is considerate.
- People skills are counterintuitive. To be helped, be helpful.
- Persistence is polite.
- Call the destination and ask for directions.
- Get specific about what you want.
- Be extreme and sharply defined.Proudly exclude most people.
- Money is just a neutral representation of value.Be valuable to others not just yourself. People like to pay.
- Nobody knows the future, sofocus on what doesnt change.

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