#31: Alcohol & E-commerce (feat. Jake Whitman of Really Good Boxed Wine)
- Author
- Allie Martin and Patrick Bailey
- Published
- Tue 07 Sep 2021
- Episode Link
- https://whenpigsfly.fm
E-commerce is here to stay, and some alcohol brands are staying off the shelves.
We chat with CEO & Founder, Jake Whitman, of Really Good Boxed Wine about why he's taking the brand online rather than in the stores, the importance of understanding consumer behavior and how distribution of alcohol in the e-commerce space works.
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