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We continue chopping up comedian Steve Martin's book "Born Standing Up." Yesterday's episode dealt with the 75/25 % (or 80/20) principle that it takes three quarters effort/refinement to achieve 25% massive success (if done right). As Martin created his niche, he did the opposite of all comedians. He asked the question, "What if I remove the punchline and created more tension, so the audience chose when and where to laugh?" Today's episode asks the question, as it relates to the book, what if instead of giving your customers a "punchline" ..to react, what if you created more tension- good tension that caused a stronger response and urge to do business with you. ----if you'd Rate, Review, & Share the show I'll dance at your funeral (or just be appreciative)---annnnnd drop me a line, thesis, or message in a bottle to [email protected] ✌️

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