This is Not Advice: Making Work That Can't Be Sold

Welcome to the 3rd edition of This is Not Advice, my advice column that’s not an advice column for paid subscribers of What Works. 

This week, I am tackling a question that came up during last week’s workshop on media ecosystems (link to replay below!) and that my husband Sean asked me just this morning. It also came up a number of times during a workshop on audio essays that I taught earlier this year.

So I’m going to assume this is something that a lot of folks struggle with—myself included on a regular basis.

Here’s the gist:

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