71. Build Your Brand - Manage Your Reputation

Sometimes what seems like a disaster is actually a catalyst for changes not thought of before. That was the case for Lida Citroen. When the economy tanked in 2008, Lida was one of countless successful corporate executives who were suddenly unemployed.

What did she do? She consulted with a coach and had an epiphany. “I can be an entrepreneur!” And that’s exactly what she did.

Now she helps other executives further develop their personal brand and manage their reputation. That work helped guide Lida to some of her most fulfilling work today, helping veterans transition from the military to civilian life and work.

Listen as Lida shares her experience and insights while delivering actionable advice about brand building and reputation management with What’s the Point? host, Bill Ellis.

Connect with Bill:

• [email protected]

• www.brandingpillars.com

• www.brandingforresults.com

• IG - @wcellis

• Facebook - @CoachBillEllis

• LinkedIn - linkedin.com/in/wcellis

• Book: Women Who Won

Links for This Episode:

SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/lida360/ Facebook: LIDA360

Instagram: https://www.instagram.com/lida_citroen/

Twitter: LIDA360

CONTACT INFO: Name: Lida Citroën Email: [email protected] Phone: (720)840-3388 Website: www.LIDA360.com

Quick Episode Summary: 

• Welcome Lida Citroen, expert in personal branding and reputation managing consultant

• How Lida discovered what she wanted to do

• The importance of knowing your values 

• The right questions and understanding goals to get clients where they need to be

• The difference between authenticity and transparency  

• When shrinking your network can actually benefit you

• How to become a person of value in a service to others

• How Lida serves our veterans with her branding expertise