49. Building Corporate Soul - Ralf Specht

Good companies have a PURPOSE. Great companies have a SOUL.

So says Ralf Specht, today's guest on What's the Point?. He is the author of the newly published book “Building Corporate Soul” and he developed the Soul System™, a framework that powers culture and success for any business.

After two decades with McCann Erickson in various executive roles, he was a founding partner of Spark44, an innovative, industry-first joint venture with Jaguar Land Rover. Under his leadership as CEO, Spark44 grew to a 1,200 people business in 18 countries.

His driving vision is to make soulless companies a thing of the past.

Listen as Ralf shares his valuable insights with host Bill Ellis. You're sure to be enlightened!

Connect with Bill:

• [email protected]
• www.brandingpillars.com
• www.brandingforresults.com
• IG - @wcellis
• Facebook - @CoachBillEllis
• LinkedIn - linkedin.com/in/wcellis
• Book: Women Who Won

Guest info:

Email: [email protected] Website: www.buildingcorporatesoul.com LinkedIn: linkedin.com/in/ralf-specht-b21b8529/

Get the book! Building Corporate Soul https://buildingcorporatesoul.com/get-the-book/

QUICK EPISODE SUMMARY

• Get to know Ralf Specht
• Bringing a spirit to your company
• Taking intelligent risk
• Shared purpose, understanding, and behavior. 
• Why team culture is critical for businesses
• A look into Ralf’s journey
• What we can all learn from Apple and Porsche
• The great reshuffle
• The soul index and how it works
• Ralf’s answer to - What’s The Point?
• The soul system