37. Building a Lifestyle Business - Mustafa Koita

An American ex-pat living in Dubai decides to shift from his very successful career of selling in the defense industry to creating his own business. What business would make sense given his background? MILK!

That's right, milk. Mustafa Koita started Koita Milk in 2013.

Not just any milk - but premium Italian, healthy, clean-tasting, 100% pure, shelf-stable, plant-based milks. What went into this seemingly off-the-wall decision?

That's exactly what Mustafa and host Bill Ellis discuss in this episode of What's the Point?

Whether you're a fan of milk or not, you'll want to listen to this conversation as Mustafa shares great insights about building a business, embracing a loving family, and living his purpose.

LINKS:

Contact info: Email: [email protected] Website: www.koita.com

Social Media info LinkedIn: https://www.linkedin.com/in/mustafakoita/ Facebook: https://www.facebook.com/koitafoods Instagram: @koitafoods

Connect with Bill:

• [email protected]
• www.brandingpillars.com www.brandingforresults.com
• IG - @wcellis
• Facebook - @CoachBillEllis
• LinkedIn - linkedin.com/in/wcellis
• Book: Women Who Won

QUICK EPISODE SUMMARY

• Meet and welcome Mustafa to the show
• What life was like for Mustafa growing up
• Mustafa’s experience with Biometric Technologies.
• Mustafa’s journey into entrepreneurship 
• What is a ‘lifestyle’ business 
• A look into Mustafa’s product line
• Mustafa’s answer to - What’s The Point?