A New Way of Decision Making with Atif Rafiq

Welcome to the What's Next! Podcast with Tiffani Bova. 

This week on the What’s Next! Podcast, we’re talking to Atif Rafiq, the first Chief Digital Officer in the history of the Fortune 500.

Atif has worked in Silicon Valley and the Fortune 500 for over the past 25 years. After rising through digital native companies like Amazon, Yahoo, and AOL. Atif held C-suite roles at McDonald's, Volvo, and MGM Resorts. He oversaw thousands of employees as a global PNL owner, transformation, and innovation leader. Atif was the first Chief Digital Officer at McDonald's. 

He has recently released a book titled Decision Sprint. 

THIS EPISODE IS PERFECT FOR… leaders who want to learn how to make business decisions strategically and confidently. 

TODAY’S MAIN MESSAGE… many problem-solving strategies are outdated and, frankly, ineffective for our modern world. Atif looks at how teams can collaborate and use an upstream approach to lead innovation with powerful solutions. 

WHAT  I  LOVE  MOST… the decision tables are set way in advance of the decision point. Setting up the right structure and creating alignment across your teams and organization will help set the stage for drama-free decisions.

Running Time: 30:43

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Atif’s Book:

Decision Sprint