Inside Rosa's Thai's playbook

Author: Nory
Published: Thu 21 Aug 2025
Episode Link: https://www.nory.ai/

What does operational excellence really look like in the real world of hospitality? In this episode of What’s Cooking? Conor Sheridan, CEO and founder of Nory, sits down with Jonny Bramwell, Regional Head of Operations at Rosa’s Thai, to explore how the brand scaled a transformative internal programme—Rosa’s Done Right. Jonny shares leadership lessons, key challenges, and how to balance beautiful chaos with brand consistency across 46+ locations.

Discover how aligning culture with systems drives results in team retention, guest sentiment, and commercial performance.

What You'll Learn in This Episode

>> How Rosa’s Thai used the "Rosa’s Done Right" framework to embed consistency across 46 locations

>> Why bottom-up leadership and team empowerment are critical for successful operational transformation

>> How focusing on guest sentiment and team turnover can unlock long-term profitability

>> What “beautiful chaos” means and why it’s a strategic asset, not a liability

>> Why new openings now require faster, more impactful rollouts—and how Rosa’s is leading the way

Meet Our Guest

Jonny Bramwell is the Regional Head of Operations at Rosa’s Thai and a hospitality leader known for blending operational rigour with creative energy. With a career spanning venue launches, content creation, and strategic leadership, Jonny is passionate about building engaged teams and delivering consistent, memorable guest experiences.

About the Host

Conor Sheridan is the founder and CEO of Nory, an AI-powered restaurant management system alongside being the co-founder of Mad Egg. Conor blends hands-on restaurant experience with a passion for tech-driven efficiency and profitability in hospitality.

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Inside Rosa's Thai's playbook