Runredeem - Building loyalty in endurance sports, Johan Tigér, CEO of Tigertech

In this episode of the Tech in 26.2 Podcast on Traxamo, I sit down with **Johan Tigér,** CEO and Principal Consultant of Tigertech based in Sweden. Tigertech provides digitization services for endurance sports events to create bespoke experiences for participants. I was curious to learn about Tigertech’s RunRedeem solution that Johan did for New Balance where the goal was to reward runners for their effort when training. We cover quite a few grounds on different custom solutions Tigertech built since its founding during pandemic to trends and role of AI. Enjoy the episode!

⛳  Founding Story of Tigertech
⛳  Creating fun experience through digitization
⛳  Deep dive into RunRedeem and what’s next for it?
⛳  Scaling Tigertech as a services company
⛳ Trends and role of AI in endurance tech

Podcast Outline

0:05 Introduction
4:25 Starting Tigertech - Digitization for endurance sports industry
9:43 Using technology to create fun experience for participants
11:59 What is RunRedeem
20:50 Finding first customer
22:27 Scaling Tigertech
24:23 What’s next for Tigertech
26:06 Trends in technology usage in endurance sports

References

- Tigertech - https://tigertech.se/
- RunRedeem project with New Balance - https://tigertech.se/projects/breakfaster/
- RunRedeem article on RunningUSA - http://www.run4amc.org/index-466.html
- Gothenburg, Sweden Half Marathon - https://www.goteborgsvarvet.se/en

Episode info:

- Youtube -
- Apple Podcast link -
- Spotify podcast link -

Transcript and Show notes:

-

Enjoy the episode!