What are RTDs?

What are RTDs?RTD = Ready to Drink.

These include bevies such as coolers and premixed cocktails such as the caesar or margarita for example.

RTDs are a category in the alcohol industry. From 2022 to the present this category has set records worldwide which is why Raquel doing a pod on it.

Within the alcohol industry, RTDs have been trending for the last 10 years. However, it’s more popular than ever because drinkers want pre-mixed cocktails rather than buying the ingredients and mixing their own.

One RTD has the most impressive momentum...Raquel has a favourite RTD! Is it the impressive one?

Listen and find out!

SHOW NOTES

• The Spirit Business: www.thespiritsbusiness.com/2023/06/top-10-biggest-selling-rtds/
• The Spirit Business - The Brand Champions: www.thespiritsbusiness.com/issue/the-brand-champions-2023/
• Drink Digest – The World’s Best Selling RTDs: https://drinksdigest.com/2023/07/02/worlds-biggest-selling-rtds
• Jack Daniel’s Country Cocktails: www.jackdaniels.com/en-us/whiskey/country-cocktails
• Jose Cuervo Authentic Margs: https://cuervo.com/products/authentic-jose-cuervo-margaritas/
• 1800 Tequila: www.1800tequila.com/drinks/1800-margarita/
• Campari: https://campariau.com/camparisoda/
• Tasting Table: www.tastingtable.com/988747/ranking-high-noon-flavors-from-worst-to-best
• White Claw: https://ca.whiteclaw.com/flavours