The Google Design Sprint

How do you go from a problem to a tested prototype in just five days? That’s the magic of the Google Design Sprint, and this week on What Problem Are You Solving? (What PAYS), we break it down—step by step. Created at Google Ventures and made famous by Jake Knapp, the Design Sprint is a repeatable, high-speed problem-solving process that helps teams focus, align, and test solutions quickly—without wasting time or budget.

👉 What happens on each day of the sprint?

👉 Who should be in the room?

👉 What types of problems are best suited for this approach?

👉 How do you make sure your prototype test is actually useful?