Unpacking Mindset, Visibility, and Purpose in Business with Vivienne Joy

I want to let you in on a secret: visibility is more nuanced than that—what you say, who you’re saying it to, and where you’re saying it matters so much more than posting for the sake of “being seen.”

‘SHOW UP AND SELL YOUR STORY’

In today’s world, everyone’s obsessed with hustling for reach. But being plastered everywhere means nothing if your audience shrugs. Vivienne is the embodiment of what it looks like to take radical ownership over your identity, her messy, honest weight loss journey and her career pivots are not only deeply personal but strategic: they draw in the right people, repel everyone else, and cement her as the go-to expert in mindset reset.

Here’s the rub: Nobody cares about perfect. Polished doesn’t build trust. It’s the gritty, unedited, real that lands podcast invites, TV slots, and loyal clients. Vivienne gets opportunities because she’s visible in the places her audience cares about, tackling the stories that actually matter to them.

Visibility Is Not a Numbers Game—It’s a Strategic Mission

Let’s break it down (because honestly, most of the ‘visibility’ chatter is missing context entirely):

• 🤔 Are you showing up where your clients and customers are already hanging out?
• 🤔 Is your story tailored to the people you really want to reach?
• 🤔 Are you sharing the honest version, or the one you think people want to hear?

Vivienne’s business didn’t explode because she scattered herself everywhere. She drew on 22+ years in business, made countless mistakes, but learned what sticks: clarity, individuality, and relentlessly showing up in your way (pizza-fuelled parties and all).

Real visibility isn’t about being seen by everyone. It’s about being known by the right people, in the right places, for the right reasons.

STOP HIDING BEHIND SAFE

We all start from somewhere, maybe you’re a reformed people-pleaser, maybe you’re addicted to doing things the ‘right’ way because that’s what school or corporate life conditioned you to do. But that comfort zone? It’s beige, it’s boring, and it keeps you invisible to the people who actually need the REAL you.

• Are you dressing for an audience who’ll never buy?
• Are you desperately clinging to old beliefs about what makes you ‘credible’?
• Are you one click away from deleting your online presence because the trolls got in your head?

Vivienne’s answer: “Just tell the story. Over and over. Until it becomes comfortable.” And if it’s too raw to share? Get support (mindset work, therapy, coaching) so you can. You’re not polished, and neither is your audience. That’s the connection point.

PR ISN’T JUST FOR THE ‘READY’

Who do you trust, the person with the faceless branding and corporate spiel, or the one who’s lived the thing you’re struggling with and isn’t afraid to say it out loud? Press hits, podcast spots, and media invites come from relentlesstruth-telling and showing up exactly as you are.

It’s not about being everywhere. It’s about being unmissable to the ones who matter.

GO WHERE THE ENERGY IS

Vivienne’s practical tip for you? Find your story, the messy, transformative one that drove you to do what you do, and keep sharing it, in as many ways as you need, until it becomes second nature. Figure out who needs to hear it, and show up where they already are.

Next Steps:

• Connect with Vivienne Joy at viviennejoy.com or type her name into your platform of choice (apart from Snapchat!).
• DM Laura on Instagram if you want to continue the conversation.
• Ready to be truly visible? Share your story. The world needs the unfiltered version.

Because visibility is about impact, not just impressions.