Balancing Act: Fair Rates in Influencer Partnerships with DJ Watta

From planning bespoke strategies to navigating unexpected challenges, DJ Watta, the Director of Digital and Influencer Strategy at Golin, offers insights into the day-to-day dynamics of influencer marketing. In this episode, he discusses the complexities of quantifying value and ROI in the influencer space, highlighting the need for a balanced approach that prioritizes fair compensation for creators while meeting client objectives.

If you want to connect with DJ Watta, you can find him here: https://www.linkedin.com/in/davidleewatta/

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