#244 Robert Cialdini - Mastering the Seven Principles of Influence and Persuasion

Today’s guest is Dr. Robert Cialdini, who’s foundational book Influence is one of the most influential business and psychology books of all time, selling over five-million copies worldwide and one Sean has said is one of the most important books he’s ever read! Dr. Cialdini is out with a new, fully updated edition, Influence – Revised and Expanded: The Psychology of Persuasion    Dr. Cialdini is also the author of Pre-Suasion and the seminal expert in the fields of influence and persuasion.  In Influence, He breaks down the 7 universal principles of influence, so if you want to be the first to learn what those are keep listening!   Show Notes   Watch on YouTube

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