Sabrina Zohar | Founder of Softwear on Being Scrappy in Business, Boundaries with Family, and Knowing What You Want in a Partner

#179: Sabrina Zohar started her career in the fashion industry, working sales for large brands and showrooms. In the industry, she particularly noticed how brands were both ripping their consumers off with low-quality materials and offshore and unethical manufacturing plants and damaging the environment with inefficient and wasteful standard manufacturing processes. When her mother went to the doctor with a headache, was diagnosed with six brain aneurysms, and given a three-percent chance of survival, Sabrina realized there was more. She watched as her mother took this time of adversity as a moment to find gratitude.

When her mother survived, Sabrina decided to start Softwear the next day. After spending eight months creating the exclusive fabric and deals already in place with dozens of vendors, retailers, and other outlets, including The Iconic, Bloomingdales, Tracy Anderson Method, Rumble, and more, the brand has experienced unexpected success at a very early stage. Softwear is set to potentially make a lasting impact on the sustainable apparel industry while inspiring female founders and empowering US-based businesses and environmentally and ethically-conscious consumers.

Topics discussed:

• The story behind the brand Softwear
• How Sabrina took unique approaches to getting her products into retail stores
• Reality of working with Bloomingdales and "big department stores"
• Overcoming the differences with family and parents (especially first-generation immigrants)
• The real price of entrepreneurship and sacrifices you need to make
• Creating boundaries between your friendships, romantic relationship, and work
• How to know if a partner truly likes you and the importance of being upfront about expectations

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