Building a Brand, Getting Into Retailers, & Navigating Life in NYC with Co-Founders of Daughter Lessons

#283: Caroline and Lizzy are those sisters who finish each others sentences. The type of sisters who would rather be with each other than anyone else on the planet. Both raised in the competitive dance world, movement and physical fitness quickly became a part of their DNA.

After college, Caroline went on to pursue investment sales in New York City. A top sales performer each year at the firm, but left feeling creatively stifled. And Lizzy went on to pursue dance professionally after receiving her BFA in Commercial Dance from Pace University.

When the Pandemic hit NYC in March 2020, Caroline and Lizzy found themselves dreaming of a career where they could do what they loved while helping others in the process. And what they loved was working out in activewear that excited them.

But the activewear they purchased kept missing the mark. The clothes were either "all trend" and "no function", or "all function" and "no trend". So in stead of waiting for their dream activewear brand to appear, they created it themselves.  

Topics discussed:

• Impact of childhood and upbringing into adult life in 20s and 30s
• Transitioning from corporate career to gaining confidence to start a brand and business
• Realities of entrepreneurship life, especially when living in NYC
• Why you shouldn't be afraid to enter a saturated market
• Balancing personal life and career in 20s and 30s
• Importance of prioritizing quality of product if you're launching product-focused business
• The value of retailers and wholesale side of your business

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