Weight Loss Industry Big Think - Expanding the Market -Part 2

This is the second part of a series answering a reader’s question about weight loss industry “big think” strategies within healthcare. In part 1 we discussed how the weight loss industry strategically created a market by turning simply existing on the higher end of the weight spectrum into a so-called “disease diagnosis. “In part 2 we’ll talk about how they are relentlessly working to expand that market.