Ep 13 • From Client to Floral Designer: Interview With Audrey Klein on her Wedding-Inspired Career Change

Author: Alexandra Pare, Alison Golt
Published: Tue 17 Jun 2025
Episode Link: http://sites.libsyn.com/556312/ep-13-the-bride-who-became-a-florist-with-audrey-klein

Ever wonder what happens when planning your wedding leads to a whole new career path? In this episode of Weddings Unscripted, we’re joined by past bride-turned-floral-designer Audrey Klein of Le Jardin Klein. From a Bridgerton-inspired wedding to her first big floral installation, Audrey shares how a magical experience with her wedding florist sparked a full-blown creative journey—and business.

Join us as we catch up with Audrey about her wedding day, her floral “aha” moment, and the real-life logistics of launching a blooming side hustle (complete with a Vespa flower bar and custom tissue paper). Whether you're a wedding lover, creative entrepreneur, or planner watching your client blossom (literally), this episode is heartwarming, honest, and oh-so-inspiring.

What we discuss:

[01:00] – Meet Audrey: Bride, finance analyst, and floral designer

[07:00] – Wedding vision: Bridgerton vibes, blue hydrangeas, and The Perry Belmont House

[10:30] – Choosing a florist: Barbara of Growing Wild and a farm visit

[20:00] – When a wedding inspires a side business: Growing flowers and building a brand

[27:00] – Launching a floral pop-up with a Vespa and heart-led branding

[36:00] – Flowers as love letters: Creating an emotional brand experience

[47:00] – The challenges of solo entrepreneurship and finding your people

💡 Key Takeaways:

Creative sparks can come from unexpected places—even your own wedding day.
Working with passionate vendors can inspire life-changing ideas.
Launching a creative business requires both heart and hustle—from branding to logistics.
Flowers aren’t “just flowers”—they’re storytelling tools and emotional expressions.
Even as a one-woman show, community and mentorship make all the difference.

Resources Mentioned: