195. Rebrand Series: From Cursive Notes to Lavender Lattes
- Author
- Alora Rachelle
- Published
- Thu 27 Feb 2025
- Episode Link
- None
In this episode, Alora shares her rebranding journey for the Wedding CEO podcast while battling a lost voice. She dives deep into her passion for strategy, investments in various creatives, and how her unique handwriting became part of the brand. She discusses the importance of intentionality in sales and pricing and emphasizes empowering women entrepreneurs, drawing from her own experiences as a successful mother and businesswoman.
00:00 Welcome to the Wedding CEO Podcast
00:28 The Importance of Strategy in Rebranding
01:06 Inspiration Behind the Rebrand
03:33 Detroit: A Source of Inspiration
05:59 Embracing Personal and Brand Evolution
06:30 Empowering Women in Business
12:14 The New Wedding CEO Program
13:21 Conclusion
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