How Agencies Keep You Hooked (Without Results) 🎣🚫

In this episode of Websites That Convert, Shannon dives deep into why so many business owners are getting burnt by marketing agencies. While many agencies focus on vanity metrics like clicks, impressions and views, the reality is these numbers don’t pay the bills. What truly matters are conversions, ROI, and sales growth.

Shannon explains the common traps business owners fall into when hiring digital marketing providers, why misaligned goals and lack of conversion tracking are costing businesses thousands, and how to choose a marketing agency that actually delivers results.

If you’re a service-based business owner in Australia who’s tired of wasting money on digital marketing that doesn’t convert, this episode will give you the knowledge and numbers you need to finally see a return on investment.

Don’t let another marketing agency waste your budget. Learn how to build profitable campaigns that focus on sales, conversions, and real results.

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Timestamps

00:00:00 - Introduction

00:01:04 - The Low Barrier to Entry in the Marketing Industry

00:02:20 - Misaligned Goals: Clicks vs. Conversions

00:06:02 - The Cost of No Conversion Tracking

00:08:48 - The Numbers Every Business Owner Must Know

00:10:59 - Calculating Leads, Sales & Close Rates

00:12:05 - Break-Even CPA & Target CPA Explained

00:14:04 - Why Most Agencies Don’t Understand ROI

00:15:27 - How to Protect Yourself from Dodgy Marketing Providers

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