Why are companies buying Bitcoin like never before

Companies increase Bitcoin purchases due to its perceived value as a digital asset. They view Bitcoin as a hedge against inflation and currency devaluation. Many companies aim to diversify their balance sheets by adding Bitcoin. Institutional interest grows, with large investment firms and corporations entering the market. Companies also leverage Bitcoin for treasury management and risk mitigation. The adoption of Bitcoin involves investment strategies and integration into financial operations. This trend indicates a shift in how businesses approach cryptocurrency and asset management.

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