How Did Creatio Reach Unicorn Status in a Challenging Market

Creatio, a no-code platform developer, secured $200 million in funding, achieving a valuation of $1.2 billion and attaining unicorn status. The investment round, led by Sapphire Ventures along with StepStone Group, Volition Capital, and Horizon Capital, aims to support Creatio's global expansion and sustain its 50% year-over-year revenue growth. Creatio focuses on automating customer relationship management and enterprise workflows and plans to enhance its AI capabilities with a generative AI copilot for marketing and sales tasks. Despite a general funding slowdown for low-code and no-code platforms, Creatio's focus on generative AI has reignited industry interest, building on a $68 million investment round led by Volition Capital in 2021.

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