Artificial intelligence (AI) evolves and integrates into search technology, offering potential to disrupt Google's domination in internet search. Key areas where AI impacts include personalized search results, natural language processing, and voice search technology. Various companies invest in AI-driven solutions to develop more efficient, accurate, and user-friendly search tools. AI also enables real-time data analysis, providing users with up-to-date information and personalized experiences. As AI-powered search engines emerge, they challenge Google's business model, prompting shifts in how internet searches operate and how companies compete in the digital space.
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