From Spreadsheets to Smart Dashboards: How Data-Driven Landlords Are Winning in 2025

In this episode, Christian Rodwell welcomes Alex Norian (founder of IWN Accountancy) and Ben Lansdown (Director of Analytics, IWN Analytics) to discuss the evolving landscape for UK property investors and landlords.

They explore the challenges of property portfolio management, regulatory changes, and how landlords can use data-driven tools to optimise performance and profitability.

Alex and Ben introduce “Landlord Pulse,” a new analytics platform designed specifically for landlords, and explain how it empowers both new and experienced investors to make smarter decisions with real-time insights.

Key Takeaways:

• Treat property investment as a professional business, not a passive sideline.
• Use data-driven tools to make timely, informed decisions.
• Benchmark your portfolio against local market data to spot opportunities or risks.
• Focus on both cash flow and long-term capital growth.
• Build relationships with professionals and peers to uncover new opportunities.

Resources mentioned in this episode:

• Recurring Income Masterclass [Register Here]
• Landlord Pulse Demo Booking
• IWN Accountancy
• IWN Analytics
• Alex Norian [LinkedIn]
• Ben Lansdown [LinkedIn]

Connect with WealthBuilders

• Listen on Spotify, Apple Podcasts, YouTube, and all major platforms.
• For more inspiring stories and actionable tips, subscribe to Wealth Talk and leave us a review!

Next Steps On Your WealthBuilding Journey: 

• Join the WealthBuilders Facebook Community
• Schedule a 1:1 call with one of our team
• Become a member of WealthBuilders
• If you have been enjoying listening to WealthTalk - Please Leave Us A Review!

If you enjoyed this episode, please rate and review WealthTalk on your favourite podcast platform.