David Pruitt on Icon Idaho, Digital Marketing, and Balloon Artistry

On this episode of the We Share podcast, Alex and Julie sit down with David Pruitt, the digital director at Sandhill Media and co-owner of Icon Idaho, a board game convention. David shares his journey from working at Disneyland to becoming a software engineer and digital marketer, all while embracing his love for board games and event organizing. He talks about his unconventional upbringing, including learning balloon artistry from his mother—a professional clown—his experience serving a mission, and how those skills ultimately shaped his career.

David dives into the origins of Icon Idaho, a convention dedicated to board games and tabletop RPGs like Dungeons & Dragons, explaining how it grew into a thriving community event held every April and October. He emphasizes the value of taking initiative, encouraging young people to create their own opportunities rather than waiting for success to come to them. Throughout the conversation, he shares humorous and heartfelt stories, reflecting on the role of faith, perseverance, and fun in both business and life.