Meet The Genius Who Made Diary of a CEO Go Viral - Anthony Smith

In this episode of We Have A Meeting, we're joined by Anthony Smith — Executive Producer of The Diary of a CEO — to uncover the behind-the-scenes strategies that turned the podcast into one of the most powerful media brands in the world.

Anthony lifts the lid on what it takes to scale a podcast into a global phenomenon, from mastering storytelling and building emotional connection to creating viral moments that cut through the noise. With experience producing some of the most talked-about episodes in business podcasting, he shares lessons that every founder, marketer, and creator can apply.

Whether you're building a podcast, scaling a brand, or looking to understand how Diary of a CEO became a cultural force, this is an episode you won’t want to miss.

⏱️ Topics Covered:

• How Diary of a CEO grew from a small idea to a global brand

• The psychology behind creating addictive, shareable content

• Why emotional storytelling outperforms traditional marketing

• What it takes to build trust and authority in a crowded space

• The behind-the-scenes systems and processes powering a top podcast

• Lessons every entrepreneur can steal from one of the UK’s biggest shows

🔗 Connect with Anthony Smith - https://www.linkedin.com/in/antsmith93/

#AnthonySmith #DiaryOfACEO #Podcasting #BrandBuilding #ContentStrategy #StorytellingInMarketing #WeHaveAMeetingPodcast #CreatorEconomy #StartupGrowth

Chapters

• 00:00:00 Introduction and Guest Welcome
• 00:01:15 The Power of Storytelling and Psychology
• 00:03:05 Budget, Stigma, and the Reality of Video Production
• 00:07:20 Emotions, Decision-Making, and Marketing
• 00:19:11 Data vs. Gut: Crafting Successful Trailers
• 00:28:42 Understanding and Engaging Your Audience
• 00:40:36 AI in Editing: Friend or Foe?
• 00:49:27 Challenges and Ethics of AI in Creativity
• 00:57:44 Behind the Scenes: Trailer Production Process
• 01:03:59 Working with Steven Bartlett and the 1% Rule
• 01:14:28 Looking Ahead: Growth, Learning, and Advice
• 01:17:05 Outro and Where to Find Anthony