How To Start A Cold Call (The Perfect Opener)

How to Write the Perfect Cold Call Opener (Using Human Psychology)

If you’ve ever wondered “What’s the best cold call opener?” — here’s the truth:
Most salespeople lose the call in the first 10 seconds.

They jump in with a pushy script, the prospect feels sold to, and the call is dead before it’s even started.

The perfect cold call opener isn’t about sounding clever — it’s about understanding psychology:

✅ Permission → “Can I steal 30 seconds?” creates control and respect.
✅ Curiosity → Make them lean in, not tune out.
✅ Pattern Interrupts → Break the robotic “sales call” expectation.
✅ Authority & Calmness → Your tone matters more than your words.

When you master these elements, you’ll never again sound like “just another salesperson” — you’ll sound like a human worth listening to.

We break down word-for-word examples of the best cold call openers inside our #1 bestselling book Sales Is Therapy.

👉 Grab your copy on Amazon here: Sales Is Therapy

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