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(A.G.E) Psychology of Color in Branding - 014

Author
Favour Obasi-Ike: Digital Marketing, AI, Search Engine Optimization Tactics Pinterest Expert
Published
Tue 26 May 2020
Episode Link
https://art19.com/shows/we-dont-play/episodes/5550db87-52f5-445c-b081-9aa6a92c66a1

Many colors you see used by brands have a deeper meaning than just the shade of the tone. It speaks volumes when you can send a message using a color, without saying anything. Every color can be used but there are just some that stand out from the others in any industry. For example, We Don't PLAY (Athleisure Wear) uses "BLACK" as a primary color to emphasize the statement of the brand.

Listen to this quick episode to understand the psychology of color in branding!

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