The Conspiracy Against Gawker Things Have to Be More Than Just True to Be Newsworthy

I just finished reading Conspiracy by Ryan Holiday, which is the story of Gawker being taken down by Peter Thiel. And someone on reddit pointed out that if Gawker was what they claimed to be, they should have been the one's to expose Theranos. But, of course they didn't. What did Gawker prioritize? And what should we be prioritizing in deciding what to publish and what to ban?