78. Using Marketing Automation to Treat ALL Donors Like Major Donors - Gabe Cooper

Meet Gabe. He's a founder on a mission since learning the nonprofit sector was facing a generosity crisis. While major donors are pouring into the industry, the rank and file mid-level and lower donors are dropping off. And now Gabe's team is punching back through some seriously innovative and brilliant tech strategy that gives our annual giving programs hope. We're talking about leveraging marketing automation to treat ALL donors like major donors whilst building some seriously rabid fans in the process.

Episode Highlights

• Gabe’s story (1:58)
• The Generosity Crisis (3:45)
• Responsive Fundraising (7:58)
• Gabe’s Suggestions for Retention (12:17)
• How to grow donor engagement through personalization (18:29)
• Examples of easy personalization methods you could implement today (21:04)
• Virtuous & their mission (23:27)
• Gabe’s Favorite Philanthropic Moment (26:50)
• Gabes’s One Good Thing: Create and hold onto durable relationships. (31:00)

For more information and episode details visit: www.weareforgood.com/episode/78

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

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