610. How to Reframe Your Engagement + Activate Supporters - Beth Saunders

Meet Beth, Founder of Beth Saunders Associates and creator of MapMoveMeasure—a practical framework that helps nonprofits build stronger, lasting relationships with supporters. 🤝

In this episode, Beth shares her journey from corporate banking to the nonprofit world and explores how a mindset shift can transform our work. She highlights the power of focusing on potential and abundance, rather than scarcity or limitations. 💛 Beth also dives into the human side of giving—how to move beyond data points and see the person behind the donation to build more meaningful connections. 🎧 Listen now!

💡Learn: 

• How reframing challenges as opportunities helps us see beyond transactions to deeper impact
• Ways to engage supporters by clarifying vision, inviting them into the journey, and measuring connection
• How storytelling and purpose-driven work can spark powerful transformation
• Practical ways to measure engagement beyond dollars—like tracking how recently, how often, and how meaningfully supporters interact.

Episode Highlights: 

• Activating Supporters for Engagement (01:09)
• Beth’s Journey to Nonprofit Consulting (03:01)
• Understanding Engagement and Data (06:57)
• The Power of Abundant Thinking (11:02)
• MapMoveMeasure Framework Explained (15:52)
• Key Metrics for Engagement Strategies (22:54)
• The Importance of Storytelling in Philanthropy (30:04)
• Look up and notice the big picture (32:10) Beth’s One Good Thing

Episode Shownotes: www.weareforgood.com/episode/610

About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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