394. Building a Strong Nonprofit Brand: Strategies for Lasting Impact - Valerie Brown

Meet Valerie. This proud New Yorker is an accomplished marketing and technology leader with over 20 years of experience across sectors. While working in media and entertainment (Project Runway marketing royalty here🤩), Valerie discovered her true passion while driving NBC Universal to implement corporate social responsibility efforts. Now, she’s the Nonprofit Industry Advisor at Salesforce where she continues to help orgs successfully implement and adopt technology to scale their marketing efforts. Don’t miss her expert tips to move your organization’s brand forward with marketing 

💡Learn

• Valerie’s experience and takeaways from working in a variety of sectors
• The importance of brand identity and name recognition
• Case studies of organizations who are rocking their mission brand!
• Examples of normalizing rest in the nonprofit sector

Today’s Guest
Valerie Brown, Nonprofit Industry Advisor, Salesforce

For more information and episode details visit: weareforgood.com/episode/394.

About our Sponsor Bloomerang
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits. To learn more visit bloomerang.com/weareforgood.

About our Sponsor Virtuous
Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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