231. Defining Your Nonprofit's Brand Purpose + How to Bring It to Life - Rob Feakins

Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content. 

EPISODE OVERVIEW

• Rob’s story and journey to where he is today (2:20)
• Creating your brand purpose (8:00)
• Where a nonprofit could start building and perpetuating this brand promise through all of their offerings (20:00)
• Viral content + leveraging social media to expand your mission outside of your four walls (25:00)
• The business and artistic reason to invest in film (28:00)
• Ethical storytelling (33:00)
• A powerful moment of philanthropy in Rob’s life (41:00)
• Rob’s One Good Thing: Be in service to someone so you can find perspective, gratitude and generosity. (46:00)

For more information and episode details visit: www.weareforgood.com/episode/231

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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