227. What Matters Right Now: Investing in Digital - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Dana Snyder

We're halfway through our Friday series on 8️⃣ Trends That Matter in 2022! This week we're talking through our 4th trend: Investing in Digital with the person who knows more about nonprofit social engagement than anyone else - Dana Snyder with Positive Equation. We're chatting the mobile experience, where to start a donor journey & why you should be investing in digital quickly.

EPISODE HIGHLIGHTS

• Tone setting (2:00)
• Case studies (5:50)
• The moment of time we are in and why nonprofits should be investing in digital (10:00)
• Where to start with your donor experience (15:00)
• Investing in digital advertising for your mission (20:00)
• Tips for taking your SEO to the next level (23:00)
• Quick tips to optimize FB, IG, LinkedIn & TikTok for donors (30:00)
• Dana’s One Good Thing: Hire someone in some capacity, and review your online donation experience. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/227

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it becau

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Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

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