199. Community Week: Personalization, Segmentation, and the Transformational Power of Gratitude - Aimee Furrie

Ya'll. University of Wisconsin Foundation & Alumni Association has a STORY! 🎧Tune in and hear what happened when its students sent more than 32,000 personalized videos to alums during the pandemic. [insert jaw drop] 🤯🥰👏!!! Hear this incredible story from Aimee who describes herself as a "philanthropy enthusiast committed to radically personalizing the donor experience." Come meet this rising star in the donor relations world🤩

Episode Highlights

• Aimee’s story and journey to where she is today (2:55)
• Amy’s role as a donor relations professional (10:00)
• Examples of projects that Amy’s team has done to make every donor feel like a major gift donor (12:50)
• How they sent 35,000 personalized messages to donors during the pandemic through ThankView (17:30)
• The impact of this campaign and the power of gratitude (27:00)
• A powerful moment of philanthropy in Aimee’s life (36:00)
• Aimee’s One Good Thing: In every opportunity, find a way to empower people. (40:00)

For more information and episode details visit: www.weareforgood.com/episode/199

Get to Know Our Amazing Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

We believe in the power of community. We’ve seen the greatest philanthropic movements happen when people work together to achieve common goals. Neon One can help you do just that. 

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-

About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

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