180. Developing a Magnetic Brand + Using Instagram to Build Community - Carolyn Stine

Meet Carolyn. She worked in the fashion industry for a decade doing digital strategy, marketing and ops before leaving corporate America to start her own business. Today, this Messaging + Storytelling Coach teaches others how to leverage the platform while illuminating the incredible relationship-building that happens on IG. She's teaching us how to discover the magnetic elements of our stories, and how Instagram can help us take our nonprofit missions to the next level.

Episode Highlights

• Developing a magnetic brand (4:20)
• Developing your personal voice vs. your organization’s voice (6:00)
• Carolyn’s story and journey to where she is today (9:00)
• Leveraging Instagram to create magnetic brands (15:00)
• Types of content you can create for Instagram (20:00)
• Where to start today (26:00)
  • Hone in on the crux of your messaging.
  • Study your audience demographics.
• A powerful moment of philanthropy in Carolyn’s life (27:00)
• Carolyn’s One Good Thing: You can actually have everything you want. (29:00)

For more information and episode details visit: www.weareforgood.com/episode/180

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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