173. How to Make Sense of Social Media + Find Your Unique Voice - Christina Edwards

Meet Christina. This digital expert works with all types of nonprofit clients from multi-million dollar organizations to small-but-mighty volunteer-led teams. She’s passionate about empowering nonprofits to step into their expertise, be bold and find their unique voice and audience online. Today, she’s our social media handler and talking through setting goals, tracking metrics, finding your unique digital voice and measuring your success. If you’ve ever had a leader say, “how do we track our social media metrics?” then this is your episode.

Episode Highlights

• Christina’s story and journey to where she is today (2:30)
• Where to start: setting your mindset around your social media (6:00)
• Building a digital soul (10:30)
• Email lists and voice style guides (14:00)
• Common mistakes made by organizations with their social media (16:30)
• Loaded captions and scroll-stopping content (18:00)
• Maximizing Canva (24:00)
• A powerful moment of philanthropy in Christina’s life (29:00)
• Christina’s One Good Thing: Talk to yourself more than you listen to yourself. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/173

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits,

About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter