148. How to Land a Strategic Corporate Partner to Advance Your Mission - Carol Cone
- Author
- We Are For Good
- Published
- Mon 26 Jul 2021
- Episode Link
- https://www.weareforgood.com/episode/148
Meet Carol. She's one of the world's pioneers of social impact connecting businesses to purpose. You might have heard a couple of her campaigns like Go Red for Women and Grow Up Great among others who have yielded more than $2.5B for various social causes. She's talking through the future of social purpose and how to build movements of believers. And if you're a sucker for a feel good story, her partnership to create the My Aflac Duck for pediatric cancer patients is a joyous one.
Episode Highlights
- Carol’s journey and story to where she is today (2:50)
- Creating cohesive partnerships between nonprofit and for-profit organizations (5:00)
- How nonprofits can leverage purpose-driven impact today (7:42)
- Be thoughtful and analytical (8:20)
- Questions to ask yourself before and during a partnership meeting (11:30)
- What are our goals?
- Ask the partner what their goals are
- Where the magic happens - your shared goals.
- Set objectives, milestones, measurement, reporting, and use the same language
- The future of the social impact space (16:00)
- A powerful moment of philanthropy in Carol’s life (21:00)
- Carol’s One Good Thing: The magic is in our goals, your goals, shared goals.
For more information and episode details visit: www.weareforgood.com/episode/148
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
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