101. Donor Relations and Fundraising Collide... For Good - Mark Lanum

Meet Mark. This senior director of donor relations at Brown University believes the road to the next gift goes through stewardship.  And the best way to accelerate that process is to strengthen the relationship between donor relations and frontline fundraisers. Join us as we talk about breaking down the silos in our fundraising shops and leaning into the future of donor relations. Mark is hysterical and made this conversation a complete joy. Come learn and laugh with us.

Episode Highlights

• Mark’s story and journey to where he is today (2:50)
• The new normal for donor relations (6:13)
• Current trends in donor relations (11:30)
• Fostering partnerships between donor relations and fundraising teams (16:33)
• Donor relations advisory groups (19:40)
•  “Best practice” implies there's one way to do something. What's best is what accomplishes your goals. (23:00)
• Where to start with uniting your departments (30:00)
• Mark’s hack: ask people about the very first job they had (30:40)
• Mark’s One Good Thing: care about those you work with. (34:22)
• Mark’s request: connect with someone today who’s going to be able to be with you. 

For more information and episode details visit: www.weareforgood.com/episode/101

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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