Episode 9 - Choosing the Right Avenue for Monetization

In this episode, Jon breaks down various monetization strategies for podcasts, offering practical tips on how to generate revenue based on the goals and structure of your show. He explores options like Patreon for community-driven podcasts and sponsorship deals for B2B-focused content. Jon also delves into ad placement, explaining the differences in value between pre-roll and post-roll ads. He encourages podcasters to engage with their audience and consider crowd involvement as a form of support. As the final episode of the first season, Jon invites listeners to reach out for more in-depth discussions on monetization strategies.

Takeaways

• Monetization strategies should align with the specific goals and needs of your podcast.
• Consider platforms like Patreon for community-driven shows and sponsorships for B2B podcasts.
• Optimize ad placement and duration to maximize the value of your ads.
• Engage your audience and explore ways to involve the crowd in supporting your podcast.
• Reach out for more personalized guidance on podcast monetization.

Chapters
00:00 - Introduction and Disclaimer
02:53 - Exploring Different Monetization Avenues
06:48 - Understanding Ad Placement and Value
09:09 - The Power of Crowd Involvement
10:56 - Conclusion and Next Steps

Resources

• Download the Wayfare Podcast Strategy Workbook
• Need help with your podcast? CLICK HERE
• Need help starting your podcast? CLICK HERE

Versions

• Check out our video version of the podcast.
• Check out our audio version of the podcast.

Acknowledgments
A big thank you to:

• Kath - Creating the podcast artwork (You can find more of her work here)
• Anna - Wayfare's Admin Assist.
• Matt - Graphics creation for the show
• Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!