Episode 1 - Serving Your Audience: Providing Value and Differentiation

In this episode, Jon discusses podcast ethos, including the mission statement, target demographic, and purpose. Jon emphasizes the importance of having a clear vision and purpose when starting a podcast. He also explores serving the audience and providing something different from other podcasts in the same genre. The ultimate goal of the podcast can vary, from making an income to serving as a creative outlet. Lastly, Jon encourages listeners to think about these aspects and offers examples throughout the episode.

Takeaways

- Having a clear vision and purpose is crucial when starting a podcast.- Understanding the target demographic helps create content that resonates with the audience.
- Providing something unique and differentiating from other podcasts in the same genre can attract listeners.
- The ultimate goal of a podcast can vary, from making an income to serving as a creative outlet.

Chapters
00:00 - Introduction: Exploring Podcast Ethos
02:59 - Why Do You Want to Start a Podcast?
07:24 - Defining Your Target Demographic
12:42 - Providing Something Different from Other Podcasts
16:59 - Setting Your Ultimate Goal
19:21 - Next Episode: Specifics and Genres

Resources

• Download the Wayfare Podcast Strategy Workbook
• Need help with your podcast? CLICK HERE
• Need help starting your podcast? CLICK HERE

Versions

• Check out our video version of the podcast.
• Check out our audio version of the podcast.

Acknowledgments
A big thank you to:

• Kath - Creating the podcast artwork (You can find more of her work here)
• Anna - Wayfare's Admin Assist.
• Matt - Graphics creation for the show
• Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!